THE ARCH HOUSE
2018 — New York University
The Architecture House is a fictional institution and museum dedicated to architectural practice and history. The project explores the beginnings of creating a custom typeface that recreates the characteristic mass of each non-round letter without becoming unrecognizable. A design system is then created identity application towards a magazine, poster, and mobile app concept. This systemization and repetition allows graphics to evolve from a static to dynamic and from sum to whole.